Paddy Power’s Sin Bin?

I don’t normally do this, but here’s a post from my business blog, Mining the Store.  Normally my two worlds don’t collide like this, but the story is about a creative way an Irish businessman made a donation to a local parish and generated international publicity.

I suggested that my business blog readers look for creative ways to help charities and promote their business at the same time.  To you I say, how can you get donations from local business that are a win/win for everyone involved?  Not what you’d normally expect to find here, but we’re nothing if not flexible.  Enjoy.

[BTW, in case it’s not clear, Paddy Power is the name of the business and the owner’s name.  Paddy Power owns Paddy Power.]

Here’s an interesting story from Irish Central about how one entrepreneur is getting a lot of publicity from a charitable donation.  Paddy Power, Ireland’s legal bookmaking organization, has donated more than $15,000 to sponsor the confessional in a local church.  When a church fundraiser contacted Paddy Power for a donation, the man himself answered the phone.

“Paddy Power was captivated by the thought of a new confessional box,” said Father Michael Griffin, a priest at the church.  The location of the church, in the heart of horse racing country seemed like a perfect fit.  The first person to visit the new confessional, which features a small plaque reading “The Paddy Power Sin Bin” was  jockey, Frankie Dettori.  Paddy himself attended midday mass at the church.

This story has obviously gotten world-wide attention.  What can you do to promote your business in a unique, creative way?  How can you give back to the community in a highly visible way that puts you in a favorable light with your target market and that could generate free publicity, just because it’s unusual enough to be of interest to your local (or even national or international) media?

Mr. Power certainly got his $15,000 worth, and then some.  Not to mention earning himself more than a few prayers from the grateful parishioners.

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